Category Archives: Content

VaultWare adds support for 3rd party apps; features TurnSocial.

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VaultWare, a provider of apartment marketing and leasing solutions, recently announced support for 3rd party apps within their premium website offering, specifically mentioning TurnSocial as an example of how customers can make their website more interactive. We’re honored to be mentioned as the featured app!

VaultWare’s support for services like TurnSocial illustrates the increasing desire of multifamily companies to incorporate social and location-based media into their websites, and further establishes TurnSocial as the go-to product for accomplishing this somewhat complicated task with ease. We’re proud to add VaultWare to our list of partners focused on building value in the multifamily housing industry, and look forward to a great year ahead as we continue to roll out innovative features targeted directly at property management professionals.

To learn more about Vaultware, visit their website by clicking here. If you’re a business owner or agency interested in working with us on a custom solution for your customers, please reach out to me directly to discuss the opportunity at .

It’s friday already? Here’s your weekend reading list!

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Busy week, right? I had about 2-3 other blog posts lined up that I wanted to get out the door, but time got away from me and here we are – Friday already.

In any case, I wanted to quickly share a few interesting posts that I came across in the last week which particularly struck me as adding value to the “conversation”. I recommend taking a few minutes over the weekend to browse through them, and if you have more than a few minutes, dig through the archives of some of the websites I’ve pointed out – there’s a treasure trove of advice and content to be had if you just know where to look. On that note, here’s this weekend’s reading list –

How To Be Like Zappos in 3 Easy Steps – It’s common knowledge that the company culture over at Zappos is one of the best in the business, so how can you take their lead and apply the same principles to your business?

How Online Marketing Drives Offline Success – KISSMetrics never fails to deliver insightful content, and this infographic connects the lines between the online and offline world in a way that should help any marketer bridge the gap. Hint: need something to share? People love infographics – so go for it!

A Blogging State of Mind – Get your head right! Think you know what drives your blogging decisions? Think again.

The Future of Community – What will the future of your online community actually look like? Chris Brogan shares some very insightful thoughts.

B2B: Social Marketing and a Cautionary Tale – Many marketers fail to accomplish their goals simply because they approach leads and influencers in the wrong way. This brief article is a great real world example of how easily things can go wrong.

Stay warm and enjoy your weekend everyone!

Your Weekend Reading List

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We live in a time of perpetual information overload – it’s tough to keep up with all of the different articles and links that you come across in a given week, and easy to miss out on great content which passed you by. We want to help – so starting today, we’re going to be compiling a “weekend reading list” every Friday, chock full of relevant content from the previous week that you may have missed. Use your weekend to get caught up on what’s happening, and stay in the attack mode mindset so you can take Monday by storm!

Questions to Ask Before Starting in Social Media – Danny Brown

The internet is not a level playing field – many businesses are still deciding if they want to embrace social media. What should you be asking yourself before you get too deep into social territory? Even if you’ve been doing it for awhile, this article is a great refresher course on what you should be thinking about as you move forward.

The Myth of Blogging Buddies – Jason Falls

Where does the traffic to your blog come from? Jason Falls shares some of his own stats, and it’s a bit eye-opening to see how the results shake out.

Nine Ways to Spice Up Any Blog Post – ProBlogger

Whether you’ve been blogging for years or are just getting started, you can always get better! ProBlogger shares 9 worthwhile tips for how to make your blog posts more interesting and engaging.

An Insider’s Guide to Social Media Etiquette – Chris Brogan

Even the most seasoned social media marketer can make a mis-step now and then; Chris Brogan reminds us of how we should be conducting ourselves online. This may sound like a refresher course you can skip, but trust me, it’s worth the read.

10 Reasons Why Your Content Strategy Fails – Conversation Agent

Don’t get stuck in your own echo chamber! Think about what you can do differently – I guarantee you there’s a least 1 item in the list which you could get better at.

I don’t know about you, but it’s coooooold here in SF this weekend – perfect weather to stay inside and get caught up on our reading. Are there any other articles you came across this week you think are worth sharing, including your own? Feel free to add them in the comments – and have a great weekend!