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We live in a time of perpetual information overload – it’s tough to keep up with all of the different articles and links that you come across in a given week, and easy to miss out on great content which passed you by. We want to help – so starting today, we’re going to be compiling a “weekend reading list” every Friday, chock full of relevant content from the previous week that you may have missed. Use your weekend to get caught up on what’s happening, and stay in the attack mode mindset so you can take Monday by storm!

Questions to Ask Before Starting in Social Media – Danny Brown

The internet is not a level playing field – many businesses are still deciding if they want to embrace social media. What should you be asking yourself before you get too deep into social territory? Even if you’ve been doing it for awhile, this article is a great refresher course on what you should be thinking about as you move forward.

The Myth of Blogging Buddies – Jason Falls

Where does the traffic to your blog come from? Jason Falls shares some of his own stats, and it’s a bit eye-opening to see how the results shake out.

Nine Ways to Spice Up Any Blog Post – ProBlogger

Whether you’ve been blogging for years or are just getting started, you can always get better! ProBlogger shares 9 worthwhile tips for how to make your blog posts more interesting and engaging.

An Insider’s Guide to Social Media Etiquette – Chris Brogan

Even the most seasoned social media marketer can make a mis-step now and then; Chris Brogan reminds us of how we should be conducting ourselves online. This may sound like a refresher course you can skip, but trust me, it’s worth the read.

10 Reasons Why Your Content Strategy Fails – Conversation Agent

Don’t get stuck in your own echo chamber! Think about what you can do differently – I guarantee you there’s a least 1 item in the list which you could get better at.

I don’t know about you, but it’s coooooold here in SF this weekend – perfect weather to stay inside and get caught up on our reading. Are there any other articles you came across this week you think are worth sharing, including your own? Feel free to add them in the comments – and have a great weekend!